Access

With the ability to enhance quality of care and productivity, innovative medical technologies can be a significant part of the solution to chronic disease. However, global access to our therapies remains a challenge. Only a fraction of individuals who could benefit from our products receive them. A variety of factors, from inadequate medical infrastructure to cost, contribute to the problem. Medtronic is actively pursuing strategies that improve patient access in both advanced and developing countries.

During the fourth quarter of fiscal year 2010, we conducted a 60-day Greater Access Platform review of all our existing efforts to increase access to our therapies. More than 60 initiatives were included, spanning our business units, geographies and functions. An internal team evaluated each initiative based on its ability to create both business and social impact. The results will guide our next steps as we work to bring our therapies to more patients, especially those at the lower levels of the economic pyramid.

As we move forward, we will also pursue collaborative models that engage several stakeholders, from our businesses and employees to healthcare professionals, patient advocacy groups, and policy makers, to tackle specific issues, such as eliminating disparities in U.S. healthcare or increasing awareness, availability and affordability of cardiac therapies in India. (See case studies below.)

And we continue to address access through the following channels:

Global Regulatory Approval and Reimbursement

We’ve identified opportunities to support government and healthcare systems in building regulatory, reimbursement, and health technology assessment policy frameworks.

Systematic regulatory approval and post-market surveillance are pivotal to ensure that patients get access to safe, effective, and high quality medical technologies. In key markets around the world, Medtronic is working with multilateral bodies at international and national levels to shape regulatory policies and support regulatory capacity-building. 

For example, we bring experienced practitioners from other geographies to provide training on regulatory systems – including lessons learned from other countries – and engage with policymakers on the critical differences between medical devices and pharmaceuticals. We also have leadership roles in regional and international regulatory forums that promote internationally harmonized regulatory processes and practices to further reduce barriers to patient access.

In addition, we work to expand the approved intended uses and indicated patient populations for approved devices. For example, Medtronic supported studies conducted by the National Institutes of Health designed to expand the population and conditions for which implanted cardioverter defibrillator (ICD) therapy is recommended and we are now seeking to expand the approved uses of our deep brain stimulation therapy beyond Parkinson's disease, essential tremor, and obsessive-compulsive disorder (humanitarian use) to include epilepsy.

Reimbursement is another critical factor in patients getting access to the right therapies at the right time. To this end, Medtronic hosts events with payers (government funds, private health insurance and HMOs) to support policies that fund therapies for patients who cannot otherwise afford them.

Humanitarian Use: As part of our Mission, Medtronic also pursues regulatory approvals for Humanitarian Use Devices for rare diseases or conditions. Six of the 50 U.S. Food and Drug Administration-approved Humanitarian Device Exemptions (HDE) are Medtronic products. Therapies approved by the U.S. FDA under HDE have demonstrated safety and probable benefit in treating conditions that occur in fewer than 4,000 patients per year.  These HDE therapies for rare diseases have low commercial value due to the small market size. Our development efforts provide access to these therapies, which allow physicians to treat patients with serious unmet medical needs.

Market Acceleration through Education

Training healthcare professionals on the safe and effective use of our products is essential to expanding the availability of life-enhancing therapies. Medtronic has 22 education centers in 16 countries, including India, Japan, the Netherlands, Switzerland, and the United States. These centers feature classrooms, hands-on training areas, high fidelity simulation, and technical facilities and host product training sessions, medical and scientific seminars and professionally accredited workshops.

Through Medtronic Foundation MedLink, Patient Link and HeartRescue grants, we invested nearly $30 million to educate healthcare professionals in countries that lack critical infrastructure, to support leading patient advocacy groups in Canada, Europe,  Japan, the United States, and selected developing countries that promote in awareness and prevention, and to improve survival rates from the leading cause of death in the United States -- sudden cardiac arrest. 

Medical professionals also use Medtronic Connect, an award-winning web resource, to meet their educational needs online. The site displays personalized content to 29,000 physicians and nurses and 6,000 Medtronic employees from 135 countries based on their specialty, areas of interest, geography, and language.

Product Donations

In fiscal year 2010, Medtronic increased product donations by 165 percent from $6.7 million in fiscal year 2009 to $18 million.The Medtronic Foundation played an instrumental role accelerating donations by connecting our businesses with nonprofits looking for products to fulfill unmet needs in communities around the world. For example, Medtronic donated pacemakers for patients in South America suffering from Chagas disease and nearly $900,000 worth of Medtronic CardioVascular and Spine devices for victims of the earthquake in Haiti.

Medtronic Product Donations (dollars in millions)

Providing Leadership in Elimination of Healthcare Disparity Impacts Long-term Opportunity

Medtronic’s vision is to improve access to life-saving therapies for everyone regardless of age, gender, race, ethnicity, or socio-economic status.

Unfortunately, disparity in care is a reality in today’s healthcare environment and is especially acute for women and racial and ethnic minorities, who do not receive the same healthcare opportunities and therapies at the same rate as white males.

These differences do not stem entirely from traditional barriers, such as insurance coverage, clinical needs, patient preferences, or the appropriateness of intervention, but are also rooted in a lack of awareness, education and appropriate infrastructure.

To address this issue Medtronic formed a 16-employee cross-functional Healthcare Disparities Committee charged with increasing awareness of the impact healthcare disparities have on society and our business.

“Becoming a culturally sensitive global company that can best meet the needs of an increasingly diverse customer base is our key to leveraging opportunities in the long term,” states committee member Eric Winston, market development manager with Medtronic’s Cardiac Rhythm and Disease Management (CRDM) business.

In March 2010, the committee helped launch Every Patient First , a grassroots U.S. initiative designed to uncover and eliminate healthcare disparities. Every Patient First is focused on creating sustainable solutions by working in partnership with healthcare professionals, policy makers, professional societies and patient advocacy groups.

As part of Every Patient First Medtronic is:

  • helping providers develop tools to identify and address disparities;
  • supporting the distribution of clinic-based tools to help increase adherence to clinical guidelines for all patient populations;
  • conducting customized educational programs for healthcare providers and medical societies to identify and address disparities;
  • providing fellowships for minority and female healthcare providers;
  • developing health literacy materials for patients; and
  • supporting the development and use of quality care measures in partnership with healthcare systems.

Medtronic’s healthcare disparity initiative got its start in 2005 with a small pilot program guided by leaders in CRDM. Their successful effort earned a 2008 Corporate Circle Award from the National Medical Association and a 2009 Booker T. Washington Award from the National Minority Quality Forum and led to program expansion across all Medtronic businesses.

Expanding Cardiac Therapy Access in India

In fiscal year 2010 a five-member global team joined forces with Medtronic India to complete a four-month project developing strategies to increase access to Medtronic’s CRDM and CardioVascular  therapies in India.

Through extensive market research and interactions with various stakeholders including hospitals, financial institutions, distributors and the media, the team developed a holistic approach to improving patient access to Medtronic cardiac therapies by addressing three key barriers -- awareness, availability and affordability.

Awareness: The "Dil Se" (Hindi for “from the heart”) solution considers Indian habits, confusion and ambiguity regarding healthcare decisions and diseases and proposes a comprehensive approach to educating patients and consumers about heart disease and device therapy.  The solution combines access to education and interaction with physicians to increase awareness and acceptance of device-based therapies.  The team also developed advocacy strategies to promote awareness.  The result is series of education modules that teach patients about the heart, heart diseases, and treatments.

Availability: Two solutions address availability barriers to access.  "mCardiology" works with referring physicians by hosting weekly patient screening camps that combine communications solutions, on-site cardiology support, portable diagnostics, and a van.  The "Customer Development Program" collects, under one umbrella and brand, training and physician development activities to increase implanter skills and develop specialists.  Together these solutions help drive more patients into the hospital for the care they need and teach physicians the skills they need to treat patients with Medtronic therapies.

Affordability: The "Dilwala Desk" (Hindi for “heart helper”) solution combines convenient access to borrowing with resources to elevate the value of Medtronic therapies for patients.  The ITT also developed recommendations to expand private insurance.  The result is a new way for patients to learn about disease, therapies and gain access to the financing they need for treatment.

The team selected two pilot sites for implementation and will assess the effectiveness and scalability of the solutions in the coming year.