Our Strategy

In January 2011, Medtronic implemented a two-tiered, cross-functional management structure to drive corporate citizenship performance and reporting across the enterprise. Our Corporate Citizenship Leadership and Core Teams, comprised of individuals responsible for critical citizenship-related activities, are charged with fulfilling our vision to:

  • operate responsibly in all facets where our business intersects with society, and
  • leverage our resources, assets, and expertise to catalyze dramatic improvement in the lives of those affected by chronic disease.

Our Core Team takes action on citizenship priorities, corporate-wide goals, and ways to facilitate internal and external communications about our performance. The group, which meets twice a year, also monitors emerging trends and makes strategy recommendations to our Leadership Team.

Medtronic also added a fifth citizenship pillar, Responsibility in the Marketplace, to acknowledge the essential role customers and suppliers play in the long-term sustainability of Medtronic. Through proactive management of sourcing, quality, customer service, privacy and data protection and responsible marketing we are able to improve our performance and reduce related risks.

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Shared Value

At Medtronic, a prevailing objective is to achieve meaningful advances in preventing and treating chronic disease. We are accomplishing this through shared value programs – initiatives in which social and business impact are maximized – that raise awareness of critical health needs, drive collaboration among global stakeholders, and increase access to life-enhancing therapies.

Two examples include our Global NCD Initiative and HeartRescueProject, outlined in the Global Leadership in Addressing Chronic Disease section of this report.

For additional insights to our corporate citizenship strategy, please read our 2010 report.