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Featured News


January 2012

Medtronic Latin America launches Women's Heart Disease Awareness Campaign in Brazil

What Else is Behind the Bikini? That's the question Medtronic Latin American is asking Brazilians in an initiative to address noncommunicable diseases (NCDs) through a multi-faceted campaign designed to raise awareness of heart disease in women.

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Noncommunicable diseases (NCDs) are estimated to account for 72% of all deaths in Brazil, with cardiovascular disease claiming more lives of Brazilian women than any other disease. So Medtronic Latin America launched What Else is Behind the Bikini? to educate individuals about the importance of women's heart health and provide tools that foster conversations between women and their healthcare providers.

In March 2012, Medtronic Latin America will also feature What Else is Behind the Bikini? at an educational event as part of the campaign's efforts to engage referring physicians on the issue.

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Last updated: 21 Feb 2012

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