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Serving
the Customer
Research and Development
Serving the Community
Spanning the Globe
Serving the Customer

The Bakken Education Center
in Japan is one of more than two dozen Medtronic sites
worldwide that provides training and education to customers
and employees.
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As articulated in its Mission
Statement, Medtronic strives "for the greatest possible
reliability and quality" in its products and aims to
be recognized as "a company of dedication, honesty, integrity,
and service." From
the early days, customer service was an essential component
of Medtronic's operations. At one time, Earl Bakken, screwdriver
in hand, tended to electrical problems in local operating
rooms, and Palmer Hermundslie piloted his own airplane for
emergency deliveries of the company's pacemakers. This hands-on,
person-to-person commitment to customer service continues,
with sales and technical support teams available to meet customers'
and patients' needs worldwide.
Customer education, a key component
of customer service, is available at 22 Education Centers
in 16 countries, including the United States, India, Japan,
and The Netherlands. These state-of-the-art centers feature
classrooms, hands-on training areas, and technical facilities
to serve physicians, other health care professionals, and
Medtronic's sales and technical support personnel. Education
Centers often host product training sessions, medical and
scientific seminars, and professionally accredited workshops.
Other educational seminars are sponsored by the company at
various locations worldwide.
Medtronic also serves customers
and patients well by using world-class manufacturing processes,
meticulous product testing, and statistical quality controls.
A company-wide quality standards program includes metrics,
and quality standards for product development, manufacturing
and labeling.
Research and
Development: A Foundation for the Future
In its early days, Medtronic's research and development (R&D)
was carried out on makeshift wooden tables. The company's
scientists and engineers relied on notes and sketches drawn
on paper bags, and they used spare parts from radios and other
appliances.
Medtronic today devotes approximately 10 percent of its sales
to research and development efforts. To ensure that Medtronic
continues to introduce innovative products and therapies,
about 20 percent of the research budget is designated for
new ventures. This investment was borne out in performance:
the U.S. Patent and Trademark Office ranked Medtronic number
one in the world based on the number of patents issued for
medical devices from 1969 through 1998.
Medtronic operates 26 state-of-the-art
research centers around the globe and works closely with the
world's leading physicians and scientists in conducting research
projects and clinical evaluations of new products. These partnerships
enable Medtronic researchers and physicians to combine their
efforts to continually evaluate and improve both new and established
technologies.
Internally, a number of organizations encourage creativity
and innovation by promoting the exchange of research data
and technical information across the company. The Medtronic
Forum is an organization for the company's technical community;
the Bakken Society, named for Medtronic's co-founder, is an
honorary society that recognizes employees who have significantly
furthered Medtronic's technical and scientific progress.
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