Medtronic is committed to patient awareness and education around obesity across the entire continuum of care.
We collaborate, educate and share our knowledge about obesity and treatment options, to raise awareness and help physicians and patients make better health decisions.
We have a long history of developing robust patient education materials for practices as well as partnering with customers to drive patient awareness and activation in local markets.
Medtronic also runs direct-to-patient outreach programs, which include a variety of media, including television, radio and digital devices. We run these programs in target regions of the United States to drive patient activation and awareness of bariatric surgery.
Medtronic created and maintains a bariatric surgeon directory that can be used by obese patients considering surgery; primary care physicians and nurses seeking to refer patients; and surgeons.
In the past nine years, we have trained over 2,000 surgeons in sleeve gastrectomy.