3 New and Expanding Roles in Healthcare Management: Predictions for 2015
Tue Mar 29 13:00:25 CDT 2016
As healthcare organizations continue the transition to value-based care, new titles are popping up in the C-suite. Existing executives are also finding their responsibilities expanding to meet new demands from payers, the government, patients and other stakeholders. Here are a few predictions for healthcare management roles in 2015.
Chief Medical Officer Role Expands to Chief Population Health Officer
CMOs increasingly find themselves responsible for health informatics/IT, population health and care standardization, according to The Advisory Board 2012 Physician Executive Survey. Why? Because physicians are in the driver’s seat when the technology is used to improve clinical care. These responsibilities come on top of a CMO’s traditional concerns for medical staff affairs and quality improvement. This expansion is expected to continue.
Chief Experience Officers Oversee Patient Satisfaction
A new title, co-opted from the technology industry, is the Chief Experience Officer. Sometimes abbreviated CExO or CXO, this role is responsible for raising patient satisfaction scores, which now affect a provider’s reimbursement from Medicare. (Read Modern Healthcare’s Dec. 15 cover story on the new role.) CXOs work internally to influence the overall culture surrounding the patient experience. The CXO may evaluate a wide range of factors that contribute to delivering a positive patient experience, from how comfortable the waiting rooms are to developing a strategy to improve score deficiencies. The CXO typically reports to the Chief Executive Officer or Chief Operations Officer.
Chief Transformation Officer Role Continues to Evolve
Sometimes the CTO is called Chief Accountable Care Officer, Chief Population Health Officer, Chief of Integration or VP of Continuum of Care. These alternative titles provide a good idea of the role’s responsibilities. According to The Advisory Board Company, today’s CTO drives external population health management strategies. Historically, CTOs were tasked with reducing healthcare costs, consolidating vendors and taking other efficiency-driven measures. As this title evolves, the CTO will be expected to analyze market changes and recommend strategies to embrace it, streamline delivery systems and work with internal and external stakeholders to align all groups within a single value-based business model—all a part of making their organization better able to adapt to growing industry changes.
Is your organization adding any new C-suite titles in 2015? Which titles do you think will continue to evolve? Tell us in the comment thread.