Being with Medtronic for 20 years, Wilfred already has an impressive career. At this moment, he is leading one of our businesses in the Europe, Middle East & Africa (EMEA) region, which is a highly demanding role. Wilfred lives in Woerden, together with his wife Femke and his two sons Martijn and Floris.
My role is to lead the Restorative Therapies Group (RTG) organization in EMEA. It consists in setting the strategic direction with a target to innovate our value proposition to our patients, transform our organization, so we increase our customer experience and focus on improving patient access to our therapies.
A lot of steps, and I will highlight only four of them that stretched me in my learning experience: I started as a Sales Representative, then moved to a General Manager role, then to a Vice President Europe position and finally to my current role of Vice President Restorative Therapies Group EMEA.
In the Restorative Therapies Group, there are a lot of therapies which alleviate pain and restore health; we make a big impact on our patients’ lives. However, since those therapies are not lifesaving, our main challenge is their reimbursement and the capacity in healthcare organizations to provide those therapies on a larger scale.
The impact I have on and the accountability I have for the organization in terms of contributing to improving patients’ lives and growing the skills and competences of our RTG employees.
The patient-driven mission and the large and diverse scale of our company, where current and potential employees can develop themselves through a lot of job opportunities.
With some of our therapies, we really help hospitals to optimize their patient pathways, so that they can treat more patients and provide them with a much better quality of life. This is the most rewarding part of our role in Medtronic.
The current healthcare system is not sustainable, since within 10-15 years, expenses will be doubled. 'Further, Together' to me means that healthcare providers, payers and Medtronic will work together and push the limits of what technology, therapies and innovative solutions can do to alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday, in order to treat more patients and lower the cost of healthcare delivery.
I have a lot of memorable experiences. However, if I need to choose one, it is the step in my career from an individual contributor to a leader role. It is such a different and more demanding role, in which I made a lot of mistakes, but it was also the most and best learning experience.