Rob ten Hoedt is Executive Vice President & President, Europe, Middle East & Africa (EMEA) and Asia-Pacific (APAC), and a member of Medtronic’s Executive Committee.
In this capacity, he has full responsibility for Medtronic products and therapies across the two regions. Between 2009 and 2015, Canada was also part of EMEA.
Rob started his career in Medtronic in 1991 as Marketing Manager for Western Europe’s neurological business, based in Brussels, Belgium. In 1994, he went on to lead the start-up of Medtronic’s Gastro-Uro business in Europe, for which he subsequently held global responsibility.
In 1999, Rob was appointed Vice President & General Manager of Vitatron, a wholly-owned subsidiary of Medtronic in The Netherlands, with responsibility for developing and marketing pacing devices. Under his leadership, Vitatron built a strong image and market position in the medical technology world.
In 2006, Rob moved to Medtronic’s European headquarters in Tolochenaz, Switzerland, to lead the Western European Cardiovascular business which later expanded to Europe & Central Asia (ECA).
With over 30 years in the medical device business, Rob has a wealth of experience in sales, sales management, marketing and general management.
Before joining Medtronic, Rob has held positions in several medical technology companies including Arjo Hospital Equipment and Polystan Benelux, and he also ran his own Distributor Company for several years.
Rob is the Chairman of the Board of MedTech Europe, the Association representing the medical technology industry in Europe. He also sits on the Boards of Fagron International - a company that aims at optimizing and innovating personalised medicine, NLC Health, a European Healthtech Venture Builder whose mission is to advance health by making impactful medical innovations accessible for everyone, Medmix – a global leader in high-precision delivery devices, and Pixium Vision, a company harnessing rapid advances in visual processing.
He holds a degree in Commercial Economy from the H.E.A.O., The Netherlands and a master’s in Marketing from the NIMA Business School, The Netherlands.