Public Relations Toolkit Sudden Cardiac Arrest Awareness Month

Approximately 475,000 Americans die from cardiac arrest each year1

Welcome healthcare public relations professionals to the online resource kit for Sudden Cardiac Arrest Awareness Month, recognized in the United States annually every October. Materials on this page have been provided as a courtesy by the Medtronic public relations team for your use in developing materials for media or supporting their requests for information.

Please note: Medtronic is required by regulatory authorities to provide complete, balanced information about the benefits and risks of our products, which is included in the documents provided on this website. We request that you include this information as well when communicating with your audiences about Medtronic products.

This website is provided for use by public relations professionals at hospitals. It is not for media use.

Templates and Fact Sheets

doc Hospital Template News Release (.doc)

Use this customizable news release to draw attention to October as Sudden Cardiac Arrest Awareness Month, the incidence of SCA, and treatment options.


doc Hospital Newsletter Article/Blog Post (.doc)

Customize this article for placing on your institution’s website or in newsletter(s) to raise awareness of October as Sudden Cardiac Arrest Awareness Month.


docx Sudden Cardiac Arrest Fact Sheet (.docx)

Includes definition of sudden cardiac arrest, as well as facts and figures, risk factors, and overview of treatment options.


docx Implantable Cardioverter Defibrillator (ICD) Fact Sheet (.docx)

An overview of implantable defibrillators, which treat abnormal heart rhythms that can lead to sudden cardiac arrest, as well as a description of how ICDs work, the implant procedure, and affected patient populations.


doc Suggested Social Media Content (.doc)

Contains sample copy to drive awareness of October as Sudden Cardiac Arrest Awareness Month on Facebook and Twitter.


docx Public Service Announcement Script (.docx)

Customize this radio script to secure 60-second PSA spots to educate about sudden cardiac arrest.


Additional visual and educational assets

pdf Infographic [download PDF example] (.pdf)

Visual that helps educate on the differences between sudden cardiac arrest and a heart attack, and how to treat an SCA event.


pdf SCA Brochure [download PDF] (.pdf)

Use this patient brochure to share information on the symptoms and risks of SCA.


pdf In-Hospital Signage – 48'x24' [download PDF example] (.pdf)

Customize with your hospital’s branding and print this poster to display in your hospital or clinic.


pdf Billboard Template – 40’x10’ [download PDF example] (.pdf)

Customize with your hospital’s branding and work with your media purchaser to display this billboard in your local area.


pdf Bus Side – 144'x30' [download PDF example] (.pdf)

Customize with your hospital’s branding and work with your media purchaser to display this “king” bus signage in your local area.


Therapy Awareness Program Materials

Therapy awareness programs are designed to provide greater patient access by partnering with experienced clinicians to:

  • Educate the wider healthcare provider community about what types of patients can benefit from new innovative products or therapies
  • Educate patients and families or caregivers about new products or therapies

Contact Darrell Joyce at  if you are interested in learning more or holding a therapy awareness program in your community.


Tracy McNulty

Fair Balance for ICD systems including leads and programmer:

Additional Device Information

An implantable cardioverter-defibrillator (ICD) system delivers therapies to treat patients with heart rhythm disorders or who are at significant risk of developing heart rhythm disorders.  An ICD is placed inside your body and works automatically.   

Risks associated with an ICD system implant include, but are not limited to, infection at the surgical site and/or sensitivity to the device material, failure to deliver therapy when it is needed, or receiving extra therapy when it is not needed.  After receiving an ICD system, you will have limitations with magnetic and electromagnetic radiation, electric or gas powered appliances and tools in which you are allowed to be in contact.  

Treatment with an ICD system is prescribed by your physician.  This treatment is not for everyone.  Please talk to your doctor to see if it is right for you.  Your physician should discuss all potential benefits and risks with you.  Although many patients benefit from the use of this treatment, results may vary.  For further information, please call the Medtronic toll-free number at 1-800-551-5544, x41835 (8:00 a.m. to 5:00 p.m., Monday–Friday, Central Time) or see the Medtronic website at


American Heart Association. CPR Facts & Stats. Available at: Accessed June 4, 2021.