A compelling patient story can be a powerful tool when reaching patients in your clinic or through a local media outreach campaign. So whether you are working to create a patient testimonial within your clinic or partnering with a local media outlet, the following information is crucial:
Patients provide a “face” to the story by sharing their personal experience with the disease and how it affects their physical well-being and overall quality of life. Additionally, they can convey how a particular treatment benefited them personally.
Keep in mind, media outlets - whether they are print, broadcast, or radio - almost always want to include insight from both a local physician and a patient to ensure their stories are well rounded and consumer focused.
Consider the following critical success factors when evaluating and selecting patient spokespeople for local media outreach or internal testimonial development:
Watch two excellent patient testimonials below:
Cardiac AF Cryoablation Patient Dawn Cicero
Hear how one PAF patient’s cryoballoon ablation procedure impacted her life.
Nathan Lott, Cardiac Ablation Patient
Paroxysmal atrial fibrillation patient Nathan Lott talks about his cryoballoon ablation treatment.
Visit our patient pages to view more testimonials from cryoablation patients.