Rob ten Hoedt is the Executive Vice President and President, Europe, Middle East & Africa (EMEA), and a member of the Company’s Executive Committee (ExCom).  

From 2009 to 2015, he was Senior Vice President & President for EMEA and Canada with full responsibility for all sales and distribution of Medtronic products and therapies across those regions.

Rob started his career in Medtronic in 1991 as the Marketing Manager for Western Europe’s Neurological business, based in Brussels, Belgium. In 1994, he went on to lead the start-up of Medtronic’s Gastro-Uro business in Europe, for which he subsequently held global responsibility. In 1999, he was appointed Vice President & General Manager of Vitatron, a wholly-owned subsidiary of Medtronic in The Netherlands, with responsibility for developing and marketing pacing devices. Under his leadership, Vitatron built a strong image and market position in the medical technology world.  

In 2006, Rob moved to Medtronic’s EMEA Headquarters in Tolochenaz, Switzerland to lead the CardioVascular business for Europe & Central Asia (ECA) as its Vice President.

With over 25 years of experience in the medical device business, Rob has a wealth of experience in sales, sales management, marketing and general management. Before joining Medtronic, Rob held different positions in a number of medical technology companies including
Arjo Hospital Equipment and Polystan Benelux, and also ran his own Distributor Company for a number of years.

Rob is the Chairman of the Board of MedTech Europe, the Association representing the medical technology industry in Europe and holds a Board position in Pixium Vision, a company developing innovative Bionic Vision Restoration Systems (VRS). He holds a degree in Commercial Economics from the HAN University of Applied Sciences and a Masters in Marketing from the NIMA Business School in the Netherlands.

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