A leading teaching hospital addresses declining patient numbers

Over several years, the number of bariatric procedures at the hospital's large bariatric centre had decreased significantly. How to drive patient growth?

Challenge

Declining bariatric patient numbers and the desire to grow bariatric surgery procedures.

Impact

Medtronic analyses the situation, identifies the hospital's market potential and develops an action plan for growth.

Country

The Netherlands

Over several years, the number of bariatric procedures at the hospital's large bariatric centre had decreased significantly. How to drive patient growth?

The hopsital chose Medtronic to gather data-driven insights - then define concrete ways to address the challenges. Medtronic worked with the hopsital's bariatric surgeons, physician assistants and department leaders, combining those insights with analysis of the market and referrals.

What we did

Medtronic gathered both quantaitive and qualitative data through:

Data collection (referrals, conversion rates, national treatment rates and regional prevalence)
Interviews with internal referrers and stakeholders in the care pathway
Survey among GPs

The key findings were used to define initiatives for improvement. Together, Medtronic and the hospital prioritised and developed those initiatives into four focus areas to drive growth - each of which included specific actions. The hospital is currently implementing those actions.

"These insights and initiatives are very tangible. We have to do something with them"

Surgeon

"We can no longer hide behind question marks: this report is crystal clear."

Department manager

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First Name

Last Name

Title

STATE / PROVINCE

EMAIL

PHONE

Hospital Or Practice

Job Role

Specialty

About the latest products, technologies and services:

Yes No

About educational and clinical information (e.g., Medtronic Academy):

Yes No

Would you like to receive the Medtronic customer experience survey?

Yes No

Your information will be processed and protected in accordance with our privacy statement.

Selecting “no” to marketing emails above will not affect your other email selections, and a Medtronic representative will still reach out via email, if selected. Your personal data will used to manage your relationship with Medtronic, and, if you consent, to provide you with relevant email updates based on your user preferences. You can opt-out of receiving such emails at any time by clicking the unsubscribe link in the relevant email. Medtronic may use pixels and other technologies in emails to gather statistics around email opening and clicks, to help us improve our communications and to provide you with relevant content.

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