COLORECTAL
CANCER —
TREATABLE,
BEATABLE,  
WITH EARLY
DIAGNOSIS.

The American Cancer Society recommends that adults begin CRC screening at age 45 years.1

Despite evidence that screening reduces colorectal cancer (CRC) incidence and mortality, 40% of age-eligible adults are not up to date on CRC screenings.2

In the US, approximately 12% of colorectal cancer cases are diagnosed in individuals under age 50.5 It is also estimated that by 2030, more than 1 in 10 colon cancers will be diagnosed in people under 50 years of age.6

Be part of the solution. Act now and talk to your doctor about getting screened.

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Father and son

The colonoscopy that detects more...
So you'll miss less

GI Genius™ colonoscopy helps your doctor spot polyps hard to find. And when your doctor see more polyps — you're less likely to miss out on the things you love.10

Hear more about it on The Balancing Act on Lifetime March 14. Check your local listings.

The Balancing Act on Lifetime

KNOW the colorectal cancerrisk factors and symptoms

What You Need to Know About Colorectal Cancer

  • CRC is the third most common cause of cancer and the second leading cause of cancer death in the US.1,2

  • Most colorectal cancers start as a growth on the inner lining of the colon or rectum, called a polyp. Not all polyps are cancerous, but some can develop into cancer.3

  • A colonoscopy provides direct visualization of the entire colon and allows for early detection (screening) and immediate removal of pre-cancerous colorectal polyps (prevention) or early cancers (treatment).4


 

Illustrated icon of a stethoscope

OBESITY
Increased waist circumference in adulthood alone is associated with a 53% increased risk of colon cancer.7

Illustrated icon of a family

FAMILY HISTORY
A family history of CRC in first degree relatives are associated with a higher risk of CRC.1

Illustrated icon of a stomach

INFLAMMATORY BOWEL DISEASE
Crohn’s disease (CD) and ulcerative colitis (UC) are chronic inflammatory conditions that are known to increase the risk of colorectal cancer (CRC).8

Illustrated icon of candy

LIFESTYLE
Poor diet, alcohol consumption, smoking, and a lack of physical activity contribute to risk of colon cancer.9

Early detection matters.Listen to patients colorectal cancer stories.

Brook's story

"It's a huge disease, it's growing in young people and it's preventable, totally preventable."

- Brook, Colon Cancer Survivor

Patrick's story

"Go and screen. It's the smartest thing anyone could do, is eliminate a problem before it occurs."

- Patrick, Colon Cancer Survivor


Find a Doctor

These testimonials relate to each individual's experience, thoughts, and opinions. Their accounts are genuine, typical, and documented.
Please talk to your doctor regarding this important topic.

 

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INDICATIONS

GI Genius™ intelligent endoscopy module is a computer-assisted reading tool designed to aid endoscopists in detecting colonic mucosal lesions (such as polyps and adenomas) in real time during standard white-light endoscopy examinations of patients undergoing screening and surveillance endoscopic mucosal evaluations. The GI Genius computer-assisted detection device is limited for use with standard white-light endoscopy imaging only. This device is not intended to replace clinical decision making.

RISK INFORMATION

  • GI Genius™ intelligent endoscopy module is intended to be used as an accessory to colonoscopy procedures and is not intended to replace endoscopist assessment or histopathological sampling.
  • The system does not perform any diagnosis and is not intended to be used as a stand-alone diagnostic device
  • The device has not been studied in patients with Inflammatory Bowel Disease (IBD), history of Colorectal cancer, or previous colonic resection. The device performance may be negatively impacted by mucosal irregularities such as background inflammation from certain underlying diseases.
  • Use of GI Genius™ intelligent endoscopy module during colonoscopy may present risks related to identification of lesions. Risk of identification of a false lesion may result in unnecessary patient treatment; or failure to identify a lesion resulting in delayed patient treatment.
  • All medical procedures carry risks. Please refer to your physician for more information about procedure risks related to colonoscopy and those related to GI Genius™ intelligent endoscopy module.
*

Learn more about symptoms at www.cancer.org

1

Ahmed M. Colon Cancer: A Clinician’s Perspective in 2019. Gastroenterology research. 2020;13(1):1-10

2

Muthukrishnan M, Arnold LD, James AS. Patients’ self-reported barriers to colon cancer screening in federally qualified health center settings. Preventive Medicine Reports. 2019;15.

3

Patel K, Li K, Tao K, et al. A comparative study on polyp classification using convolutional neural networks. PLoS ONE. 2020;15(7):1-16.

4

King-Marshall EC, Mueller N, Dailey A, et al. “It is just another test they want to do”: Patient and caregiver understanding of the colonoscopy procedure. Patient Education and Counseling. 2016;99(4):651-658.

5

Siegel RL, Miller KD, Goding Sauer A, et al. Colorectal cancer statistics, 2020. CA Cancer J Clin.3. 2020;70(3):145-164.

6

Bailey CE, Hu C-Y, You YN, et al. Increasing disparities in the age-related incidences of colon and rectal cancers in the United States, 1975-2010. JAMA surgery. 2015.150(1):17-23

7

Schaberg MN, Smith KS, Greene MW, Frugé AD. Characterizing Demographic and Geographical Differences in Health Beliefs and Dietary Habits Related to Colon Cancer Risk in US Adults. Frontiers in nutrition. 2020;7:568643: 1-8

8

Lopez A, Collet-Fenetrier B, Belle A, Peyrin-Biroulet L. Patients’ knowledge and fear of colorectal cancer risk in inflammatory bowel disease. Journal of digestive diseases. 2016;17(6):383-391.

9

Johnson CM, Wei C, Ensor JE, et al. Meta-analyses of colorectal cancer risk factors. Cancer Causes Control. 2013 Jun;24(6):1207-22

10

Repici A, Badalamenti M, Maselli R, et al. Efficacy of real-time computer-aided detection of colorectal neoplasia in a randomized trial. Gastroenterology. 2020; 159:512–520.e7.

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