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The American Cancer Society recommends that adults begin CRC screening at age 45 years.1
Despite evidence that screening reduces colorectal cancer (CRC) incidence and mortality, 40% of age-eligible adults are not up to date on CRC screenings.2
In the US, approximately 12% of colorectal cancer cases are diagnosed in individuals under age 50.5 It is also estimated that by 2030, more than 1 in 10 colon cancers will be diagnosed in people under 50 years of age.6
Be part of the solution. Act now and talk to your doctor about getting screened.
The colonoscopy that detects more...
So you'll miss less
GI Genius™ colonoscopy helps your doctor spot polyps hard to find. And when your doctor see more polyps — you're less likely to miss out on the things you love.10
Hear more about it on The Balancing Act on Lifetime March 14. Check your local listings.
OBESITY
Increased waist circumference in adulthood alone is associated with a 53% increased risk of colon cancer.7
FAMILY HISTORY
A family history of CRC in first degree relatives are associated with a higher risk of CRC.1
INFLAMMATORY BOWEL DISEASE
Crohn’s disease (CD) and ulcerative colitis (UC) are chronic inflammatory conditions that are known to increase the risk of colorectal cancer (CRC).8
LIFESTYLE
Poor diet, alcohol consumption, smoking, and a lack of physical activity contribute to risk of colon cancer.9
"It's a huge disease, it's growing in young people and it's preventable, totally preventable."
- Brook, Colon Cancer Survivor
"Go and screen. It's the smartest thing anyone could do, is eliminate a problem before it occurs."
- Patrick, Colon Cancer Survivor
These testimonials relate to each individual's experience, thoughts, and opinions. Their accounts are genuine, typical, and documented.
Please talk to your doctor regarding this important topic.
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INDICATIONS
GI Genius™ intelligent endoscopy module is a computer-assisted reading tool designed to aid endoscopists in detecting colonic mucosal lesions (such as polyps and adenomas) in real time during standard white-light endoscopy examinations of patients undergoing screening and surveillance endoscopic mucosal evaluations. The GI Genius computer-assisted detection device is limited for use with standard white-light endoscopy imaging only. This device is not intended to replace clinical decision making.
RISK INFORMATION
Learn more about symptoms at www.cancer.org
Ahmed M. Colon Cancer: A Clinician’s Perspective in 2019. Gastroenterology research. 2020;13(1):1-10
Muthukrishnan M, Arnold LD, James AS. Patients’ self-reported barriers to colon cancer screening in federally qualified health center settings. Preventive Medicine Reports. 2019;15.
Patel K, Li K, Tao K, et al. A comparative study on polyp classification using convolutional neural networks. PLoS ONE. 2020;15(7):1-16.
King-Marshall EC, Mueller N, Dailey A, et al. “It is just another test they want to do”: Patient and caregiver understanding of the colonoscopy procedure. Patient Education and Counseling. 2016;99(4):651-658.
Siegel RL, Miller KD, Goding Sauer A, et al. Colorectal cancer statistics, 2020. CA Cancer J Clin.3. 2020;70(3):145-164.
Bailey CE, Hu C-Y, You YN, et al. Increasing disparities in the age-related incidences of colon and rectal cancers in the United States, 1975-2010. JAMA surgery. 2015.150(1):17-23
Schaberg MN, Smith KS, Greene MW, Frugé AD. Characterizing Demographic and Geographical Differences in Health Beliefs and Dietary Habits Related to Colon Cancer Risk in US Adults. Frontiers in nutrition. 2020;7:568643: 1-8
Lopez A, Collet-Fenetrier B, Belle A, Peyrin-Biroulet L. Patients’ knowledge and fear of colorectal cancer risk in inflammatory bowel disease. Journal of digestive diseases. 2016;17(6):383-391.
Johnson CM, Wei C, Ensor JE, et al. Meta-analyses of colorectal cancer risk factors. Cancer Causes Control. 2013 Jun;24(6):1207-22
Repici A, Badalamenti M, Maselli R, et al. Efficacy of real-time computer-aided detection of colorectal neoplasia in a randomized trial. Gastroenterology. 2020; 159:512–520.e7.